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	"title":"中条山牛肉 不止于味",
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	"publishtime":"2025-12-29 07:36:09",
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	"editor":"李丹阳 校对：李彤",
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	"content":"<section class=\"_135editor\" data-tools=\"135编辑器\" draggable=\"true\" id=\"newAircloud_editor_2.0.1\"><p style=\"text-align: center;text-indent:0em\">记者 王新欣</p></section><section class=\"_135editor\" data-tools=\"135编辑器\" draggable=\"true\"><p style=\"text-align: center; text-indent: 0em;\"><br></p></section><section class=\"_135editor\" draggable=\"true\" data-tools=\"135编辑器\" data-id=\"167460\"><section style=\"margin: 10px auto; display: flex; flex-direction: column; padding: 10px 0px;box-sizing:border-box;\"><section style=\"background-color: #5d8358;margin: 0 10px;transform: rotate(-3deg);-webkit-transform: rotate(-3deg);-moz-transform: rotate(-3deg);-o-transform: rotate(-3deg);\"><section style=\"background-color: #ffffff;border: 4px solid #e8bf81;padding: 20px 10px;box-sizing:border-box;transform: rotate(3deg);-webkit-transform: rotate(3deg);-moz-transform: rotate(3deg);-o-transform: rotate(3deg);\"><section data-autoskip=\"1\" class=\"135brush\" style=\"text-align: justify;line-height:1.75em;letter-spacing: 1.5px;font-size:14px;color:#333333;background-color: transparent;\"><p style=\"text-indent: 32px; line-height: 1.75em; margin-bottom: 15px;\"><span style=\"font-size: 16px;\">冬日清晨，中条山脚下薄雾缭绕，山色如黛。在万荣县一家晋南黄牛养殖基地，数百头晋南黄牛或悠闲踱步，或静静躺卧。中条山脚下独特的自然地理环境造就了晋南黄牛的顶级肉质，也为人们呈现了中条山牛肉这道美味佳肴。在盐湖区、平陆县、绛县、新绛县，多家店铺、企业的牛肉加工则为这道美食增添了更为浓郁的风味。</span></p><p style=\"text-indent: 32px; line-height: 1.75em; margin-bottom: 15px;\"><span style=\"font-size: 16px;\">中条山牛肉，是山野馈赠，是匠心传承，更是我市深入挖掘运城美食文化、扎实做好“四菜一汤一饼”美食品牌推广工作、扩大我市美食知名度和影响力、推动文商旅经济高质量发展的生动缩影。近日，在市商务部门工作人员的陪同下，记者来到万荣县、平陆县等地，开启中条山牛肉这道美食的探索之旅。</span></p></section></section></section><section class=\"assistant\" style=\"width: 48px;margin-left: auto;margin-top: -44px;z-index: 3;box-sizing:border-box;\" data-width=\"48px\"><img class=\"assistant\" style=\"width: 100%; display: block; vertical-align: baseline; box-sizing: border-box;\" src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/442dc6e7-fadb-47e3-afa0-b8f034f8eb81.gif\" data-ratio=\"1.1691648822269807\" data-w=\"467\" data-width=\"100%\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/442dc6e7-fadb-47e3-afa0-b8f034f8eb81.gif\" draggable=\"false\" data-catchremoteimage=\"true\" nac_w=\"467\" nac_h=\"546\"> &nbsp; &nbsp;</section></section></section><section class=\"_135editor\" draggable=\"true\" data-tools=\"135编辑器\" data-id=\"167471\"><section style=\"margin: 10px auto; display: flex; justify-content: center;\"><section><section class=\"assistant\" style=\"width: 46px;margin: 0 auto -15px;box-sizing:border-box;transform: rotateZ(0deg);-webkit-transform: rotateZ(0deg);-moz-transform: rotateZ(0deg);-o-transform: rotateZ(0deg);\" data-width=\"46px\">&nbsp; &nbsp;&nbsp;</section><section style=\"display: flex;justify-content: center;align-items: center;\"><section style=\"flex-shrink: 0;\"><section class=\"assistant\" style=\"width: 25px;box-sizing:border-box;\" data-width=\"25px\"><img class=\"assistant\" style=\"width: 100%; display: block; vertical-align: baseline; box-sizing: border-box;\" src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/6c1ff1db-b87d-4bdc-8783-95c7f064c4a9.gif\" data-ratio=\"0.9788732394366197\" data-w=\"284\" data-width=\"100%\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/6c1ff1db-b87d-4bdc-8783-95c7f064c4a9.gif\" draggable=\"false\" data-catchremoteimage=\"true\" nac_w=\"284\" nac_h=\"278\"> &nbsp; &nbsp; &nbsp; </section></section><section class=\"135bg\" style=\"background: url(&quot;https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/9fe8c63c-02b1-4d96-99b5-1eb33f798d0a.png&quot;) center center / 100% 100% no-repeat; padding: 8px 30px; box-sizing: border-box;\" data-catchremoteimage=\"true\"><section style=\"font-size: 16px;color: #ffffff;text-align: center;\"><strong class=\"135brush\" data-brushtype=\"text\">晋南黄牛 科学养殖</strong></section></section><section style=\"flex-shrink: 0;\"><section class=\"assistant\" style=\"width: 25px;box-sizing:border-box;\" data-width=\"25px\"><img class=\"assistant\" style=\"width: 100%; display: block; vertical-align: baseline; box-sizing: border-box;\" src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/f89b8db2-1BA8-401e-a61a-b5b834a3e66b.gif\" data-ratio=\"0.9788732394366197\" data-w=\"284\" data-width=\"100%\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/f89b8db2-1BA8-401e-a61a-b5b834a3e66b.gif\" draggable=\"false\" data-catchremoteimage=\"true\" nac_w=\"284\" nac_h=\"278\"> &nbsp; &nbsp; &nbsp; </section></section></section></section></section></section><section data-role=\"paragraph\" class=\"_135editor\" draggable=\"true\"><p><br></p></section><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">走进万荣鸿瑞祥养殖有限公司的养殖基地，一个个整齐的牛圈让人眼前一亮，200余头晋南黄牛排着队去饲草槽进食，时不时发出“哞”的叫声。这里是晋南黄牛的核心养殖区，也是“四菜一汤一饼”中条山牛肉的源头。</p><section class=\"_135editor\" data-tools=\"135编辑器\" draggable=\"true\" style=\"max-inline-size: 100%; margin: 0px; padding: 0px; box-sizing: border-box !important; outline: none 0px !important; cursor: move; border: 0px none; z-index: 0; min-width: 90px; color: rgb(0, 0, 0); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 16px;              text-decoration-thickness: initial;  \"><p style=\"max-inline-size: 100%; margin: 0px; padding: 0px; box-sizing: border-box !important; outline: none 0px !important; clear: both;  min-height: 1em; cursor: text; text-align: center; text-indent: 0em;\"><img src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/wm_104925158716163966_1f78f605-7ca0-4dd0-9627-a07552d17fbd.jpg\" nac_w=\"1920\" nac_h=\"1254\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/wm_104925158716163966_1f78f605-7ca0-4dd0-9627-a07552d17fbd.jpg\" draggable=\"false\" style=\"margin: 0px; padding: 0px; cursor: pointer; text-indent: 0em; max-inline-size: 100%; box-sizing: border-box !important; outline: none 0px !important; height: auto !important;\" data-ratio=\"0.653125\" data-w=\"1920\"></p></section><section data-tools=\"135编辑器\" draggable=\"true\"><p style=\"line-height: 1.75em; margin-bottom: 15px; text-indent: 2em;\"><span style=\"color: rgb(0, 32, 96); background-color: rgb(242, 242, 242);\">万荣鸿瑞祥养殖有限公司内，工人在投喂晋南大黄牛。 记者 金玉敏 摄</span></p></section><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">“我们公司承担了晋南黄牛保种项目，这些黄牛很多是我们从附近村民那里收购的，主要是挑选出来保种，目前基地晋南黄牛的数量在全市是最多的。”万荣鸿瑞祥养殖有限公司总经理王云龙说。</p><p style=\"line-height: 1.75em; margin-bottom: 15px; text-align: justify; text-indent: 2em;\">据介绍，晋南黄牛肉质紧实、肥瘦相间、口感好，出的是雪花肉，出肉率要高一些。提及原因，王云龙认为离不开较长的生长周期和精心的喂养。“晋南黄牛很多生长在黄河边，水质较好，且生长周期长，我们这里的晋南黄牛都是喂养了两年以上的。在喂养上，我们有精饲料和干料两种，精饲料里含有玉米、豆粕等，干料中则有麦秸、黄贮、酒糟等，保障牛生长所需的营养。”他说。</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">采访时，饲养员正在给牛进行撒料，只不过，不再是传统的人工撒料，而是交由撒料车进行，饲养员只需要在旁边观察，并将清洁工作做好即可。</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">“每天喂两次，早上5点多一次，下午5点第二次。现在都是半自动撒料，一个人就能管理过来，我一个人就管理着百余头牛。”饲养员杨登方一边扫着溢出的饲料，一边说。</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">除了饲喂，驱虫、防疫也是必须进行的工作。“我们会定期给牛栏进行清理、消毒，尤其是牛犊所在的牛栏，管理上要格外精细。此外，我们每年会给牛打两次口蹄疫疫苗，预防口蹄疫，降低患疫的风险。”</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">记者注意到，在杨登方的身后，每头牛的耳朵上都有一个耳标，上面是牛的编号，“这就相当于是牛的身份证，买回来的时候多少斤、现在多少斤，出生日期、饲喂管理记录、治疗记录、平均日增重等，通过耳标都能了解得清清楚楚。”王云龙笑着说。</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">说罢，王云龙又来到牛饮水的水槽旁，摸了摸水温后说：“我们的水槽是恒温水槽，冬天的时候可以自动加热，牛喝的是热水，夏天的时候牛喝的就是常温水。”</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">科学的管理方式，让每头牛都有自己的专属数字档案，生长状况、健康信息一目了然，实现养殖各环节精确掌控；在饲喂环节，自动撒料车精准计算每头牛采食量，定量投喂，既节省成本，又保障肉牛营养均衡；饮水槽配备加热器，冬日里牛也能喝上温水。</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">“现在我们牛场规模不断在扩大，除了200余头晋南黄牛外，还有3000余头西门达尔牛，但日常管理只需要二十几个人，包括饲养员、繁育员、配料员、上料员以及两个兽医，基本实现了科学化养殖。”王云龙介绍。</p><p style=\"text-indent: 2em; line-height: 1.75em; text-align: justify; margin-bottom: 0px;\">通过发展养牛产业，不仅让晋南黄牛实现了保种，带动了周边村民脱贫致富，还让中条山牛肉这道美味有了更多被端上餐桌的可能。</p><section data-role=\"paragraph\" class=\"_135editor\" draggable=\"true\"><p><br></p></section><section class=\"_135editor\" draggable=\"true\" data-tools=\"135编辑器\" data-id=\"167471\"><section style=\"margin: 10px auto; display: flex; justify-content: center;\"><section><section class=\"assistant\" style=\"width: 46px;margin: 0 auto -15px;box-sizing:border-box;transform: rotateZ(0deg);-webkit-transform: rotateZ(0deg);-moz-transform: rotateZ(0deg);-o-transform: rotateZ(0deg);\" data-width=\"46px\"> &nbsp; &nbsp; </section><section style=\"display: flex;justify-content: center;align-items: center;\"><section style=\"flex-shrink: 0;\"><section class=\"assistant\" style=\"width: 25px;box-sizing:border-box;\" data-width=\"25px\"><img class=\"assistant\" style=\"width: 100%; display: block; vertical-align: baseline; box-sizing: border-box;\" src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/5d8a9d03-85a8-4b3c-9ee4-119f37829b8c.gif\" data-ratio=\"0.9788732394366197\" data-w=\"284\" data-width=\"100%\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/5d8a9d03-85a8-4b3c-9ee4-119f37829b8c.gif\" draggable=\"false\" data-catchremoteimage=\"true\" nac_w=\"284\" nac_h=\"278\"> &nbsp; &nbsp; &nbsp; </section></section><section class=\"135bg\" style=\"background: url(&quot;https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/c2feff77-918e-4051-b7b9-0ec90a551e44.png&quot;) center center / 100% 100% no-repeat; padding: 8px 30px; box-sizing: border-box;\" data-catchremoteimage=\"true\"><section style=\"font-size: 16px;color: #ffffff;text-align: center;\"><strong class=\"135brush\" data-brushtype=\"text\">牛肉加工 匠心传承</strong></section></section><section style=\"flex-shrink: 0;\"><section class=\"assistant\" style=\"width: 25px;box-sizing:border-box;\" data-width=\"25px\"><img class=\"assistant\" style=\"width: 100%; display: block; vertical-align: baseline; box-sizing: border-box;\" src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/0215f03d-8ebc-42a5-b7ba-01d9a630b1c0.gif\" data-ratio=\"0.9788732394366197\" data-w=\"284\" data-width=\"100%\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/0215f03d-8ebc-42a5-b7ba-01d9a630b1c0.gif\" draggable=\"false\" data-catchremoteimage=\"true\" nac_w=\"284\" nac_h=\"278\"> &nbsp; &nbsp; &nbsp; </section></section></section></section></section></section><section data-role=\"paragraph\" class=\"_135editor\" draggable=\"true\"><p><br></p></section><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">走进盐湖区一家名为“袁师牛肉馆”的老店，浓郁的卤香扑面而来。玻璃柜台内，熟牛肉、肉丸子、牛筋、牛肚等整齐排列，色泽红润，纹理分明。</p><section class=\"_135editor\" data-tools=\"135编辑器\" draggable=\"true\" style=\"max-inline-size: 100%; margin: 0px; padding: 0px; box-sizing: border-box !important; outline: none 0px !important; cursor: move; border: 0px none; z-index: 0; min-width: 90px; color: rgb(0, 0, 0); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 16px;              text-decoration-thickness: initial;  \"><p style=\"max-inline-size: 100%; margin: 0px; padding: 0px; box-sizing: border-box !important; outline: none 0px !important; clear: both;  min-height: 1em; cursor: text; text-align: center; text-indent: 0em;\"><img src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/wm_104925159115717738_951b59af-4ba7-4cee-9934-84457cb74ac2.jpg\" nac_w=\"1920\" nac_h=\"1192\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/wm_104925159115717738_951b59af-4ba7-4cee-9934-84457cb74ac2.jpg\" draggable=\"false\" style=\"margin: 0px; padding: 0px; max-inline-size: 100%; box-sizing: border-box !important; outline: none 0px !important; height: auto !important;\" data-ratio=\"0.6208333333333333\" data-w=\"1920\"></p></section><section data-role=\"paragraph\" class=\"_135editor\" style=\"max-inline-size: 100%; margin: 0px; padding: 0px; box-sizing: border-box !important; outline: none 0px !important; border: 0px none; z-index: 0; min-width: 90px; color: rgb(0, 0, 0); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 16px;              text-decoration-thickness: initial;  \" draggable=\"true\"><p style=\"max-inline-size: 100%; margin: 0px 0px 15px; padding: 0px; clear: both; min-height: 1em; cursor: text; text-indent: 2em; box-sizing: border-box !important; outline: none 0px !important;\"><span style=\"max-inline-size: 100%; margin: 0px; padding: 0px; box-sizing: border-box !important; outline: none 0px !important; cursor: text; color: #002060; background-color: #f2f2f2;\">永济市老丁家牛肉店内，工作人员在整理卤牛肉。</span></p></section><p style=\"text-indent: 2em; line-height: 1.75em; text-align: justify; margin-bottom: 15px;\">“这家店我们都干了30年了。牛肉都是提前一天卤制，放入牛肉后，加入花椒、大料、姜片、辣椒，经过两小时的小火慢煮，第二天晾透就直接拿来售卖。因为我们选用的是长了三四年的牛，所以肉质好，煮熟后牛肉软烂，口感鲜美。”袁师牛肉馆老板袁红星说道。</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">说罢，袁红星指着牛肉上的纹路补充道：“你看这个脂肪分布，像细密的雪花，这吃起来口感就好。我们每天能卖百十来斤牛肉，本地、外地的顾客都有，有很多外地人都是专程来买的。”</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">除了传统熟牛肉，店里的牛肉锅、牛肉串、牛肉面也都非常受欢迎。一到节假日，很多市民都会排队前来购买。市民王女士是老主顾，趁着元旦前，再次过来购买牛肉：“他家开了很多年了，家里人经常在他们店里买牛肉，价格公道不说，牛肉是真的好吃，确保真材实料。”</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">在平陆县，牛肉制品是当地极具特色的美食，它融合了少数民族的饮食文化与平陆本地风味。就拿爻里牛肉来说，其牛肉肉质紧实，通过新鲜卤煮后即可食用，兼具牛肉的清香与卤香，颇受当地人喜爱。</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">当地还有一道经典面食，即平陆油泼面，手工制作的面条搭配上卤好的牛肉片、辣椒面等，以滚烫的热油浇淋，在“滋啦”一声响过后，顿时香气扑鼻，将牛肉的香气、面香等全部激发了出来。</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">记者走进一家名为“爻里清香斋”的平陆油泼面馆，只见里面坐满了顾客，冬日的寒冷掩盖不住大家对于这道美食的喜爱。“今天有事来平陆，特地过来品尝一下平陆油泼面，确实很不错，连我这个不怎么爱吃面的南方人都觉得很好吃。”目前居住在盐湖区的李女士对这道美食赞不绝口。</p><p style=\"text-indent: 2em; line-height: 1.75em; text-align: justify; margin-bottom: 0px;\">与袁师、爻里牛肉不同，绛县“金绛牛肉”走的是现代化深加工路线。金绛牛肉选用中条山脚下生长的黄牛牛肉，慢火熬煮，肉质绛红透亮、酥而不散、瘦而不柴，在淘宝等线上平台均有售卖。通过低温慢煮、真空包装等方式，金绛牛肉在保持传统风味的同时，延长了保质期，更方便携带，也让中条山牛肉这道晋南特色美食走向了更广阔的消费群体。</p><section data-role=\"paragraph\" class=\"_135editor\" draggable=\"true\"><p><br></p></section><section class=\"_135editor\" draggable=\"true\" data-tools=\"135编辑器\" data-id=\"167471\"><section style=\"margin: 10px auto; display: flex; justify-content: center;\"><section><section class=\"assistant\" style=\"width: 46px;margin: 0 auto -15px;box-sizing:border-box;transform: rotateZ(0deg);-webkit-transform: rotateZ(0deg);-moz-transform: rotateZ(0deg);-o-transform: rotateZ(0deg);\" data-width=\"46px\"> &nbsp; &nbsp; </section><section style=\"display: flex;justify-content: center;align-items: center;\"><section style=\"flex-shrink: 0;\"><section class=\"assistant\" style=\"width: 25px;box-sizing:border-box;\" data-width=\"25px\"><img class=\"assistant\" style=\"width: 100%; display: block; vertical-align: baseline; box-sizing: border-box;\" src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/ce79309b-7f02-4758-a5b0-1c0d5964f4d6.gif\" data-ratio=\"0.9788732394366197\" data-w=\"284\" data-width=\"100%\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/ce79309b-7f02-4758-a5b0-1c0d5964f4d6.gif\" draggable=\"false\" data-catchremoteimage=\"true\" nac_w=\"284\" nac_h=\"278\"> &nbsp; &nbsp; &nbsp; </section></section><section class=\"135bg\" style=\"background: url(&quot;https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/e7f0c0d8-bc00-45c7-b687-523146dcd94d.png&quot;) center center / 100% 100% no-repeat; padding: 8px 30px; box-sizing: border-box;\" data-catchremoteimage=\"true\"><section style=\"font-size: 16px;color: #ffffff;text-align: center;\"><strong class=\"135brush\" data-brushtype=\"text\">品牌建设 有序推进</strong></section></section><section style=\"flex-shrink: 0;\"><section class=\"assistant\" style=\"width: 25px;box-sizing:border-box;\" data-width=\"25px\"><img class=\"assistant\" style=\"width: 100%; display: block; vertical-align: baseline; box-sizing: border-box;\" src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/aa885589-4f82-4e67-946c-e8534056fb09.gif\" data-ratio=\"0.9788732394366197\" data-w=\"284\" data-width=\"100%\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/aa885589-4f82-4e67-946c-e8534056fb09.gif\" draggable=\"false\" data-catchremoteimage=\"true\" nac_w=\"284\" nac_h=\"278\"> &nbsp; &nbsp; &nbsp; </section></section></section></section></section></section><section data-role=\"paragraph\" class=\"_135editor\" draggable=\"true\"><p><br></p></section><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">中条山牛肉，这道承载着自然风味与匠人智慧的美食，正成为“四菜一汤一饼”中亮眼的名片之一。它不仅带给人们舌尖上的享受，更融合了文化传承、地方发展等多种元素。</p><p style=\"max-inline-size: 100%; margin: 0px; padding: 0px; box-sizing: border-box !important; outline: none 0px !important; clear: both;  min-height: 1em; cursor: text; color: rgb(0, 0, 0); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 16px;       text-indent: 0em;      text-decoration-thickness: initial;   text-align: center;\"><img src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/wm_104925159469678179_6bdff225-a7af-4b55-b818-0259abf93d01.jpg\" nac_w=\"1920\" nac_h=\"1308\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202512/29/wm_104925159469678179_6bdff225-a7af-4b55-b818-0259abf93d01.jpg\" draggable=\"false\" style=\"margin: 0px; padding: 0px; cursor: pointer; max-inline-size: 100%; box-sizing: border-box !important; outline: none 0px !important; height: auto !important;\" data-ratio=\"0.68125\" data-w=\"1920\"></p><p style=\"max-inline-size: 100%; margin: 0px 0px 15px; padding: 0px; clear: both; min-height: 1em; cursor: text; color: rgb(0, 0, 0); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 16px; text-decoration-thickness: initial; text-align: left; text-indent: 2em; box-sizing: border-box !important; outline: none 0px !important;\"><span style=\"max-inline-size: 100%; margin: 0px; padding: 0px; box-sizing: border-box !important; outline: none 0px !important; cursor: text; color: rgb(0, 32, 96); background-color: rgb(242, 242, 242);\">永济市老丁家牛肉店内，工作人员在切卤牛肉。</span></p><p style=\"text-indent: 2em; line-height: 1.75em; text-align: justify; margin-bottom: 15px;\">今年以来，市商务局锚定市委建设“一城两区三门户”目标和思路，瞄准“人气、特色、高端”三大关键课题，创新构建“六化”商旅融合发展体系，实现“资源变资产、流量变销量、品牌变效益”的跨越式发展，走出“以文引流、以旅聚势、以商增值”的特色路径，为文商融合跨越式发展注入强引擎。</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">其中，重要的一点便是突出美食IP化，让味道“火”起来。市商务局聚焦地方风味培育与价值转化，以技能、平台、宣传为重点，推动“运城味道”“民间风味”向“文旅IP”升级。今年4月，市商务局联合市总工会成功举办运城市“四菜一汤一饼”地标美食技能大赛，吸引各县（市、区）、开发区及餐饮住宿行业协会选送的33支代表队、132名选手参赛，通过以赛促学、以赛促优，进一步提升特色美食的标准化、规范化水平。</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">同时，市商务局联合市文旅局制作“四菜一汤一饼”专题宣传视频，在运城盐湖国际机场大厅滚动播放，在《山西日报》《运城日报》等主流媒体刊发系列深度报道，系统讲述美食背后的文化故事，推动特色美食成为承载运城文化的重要符号和文旅引流重要载体。通过系列精准举措，“四菜一汤一饼”等特色美食，以及河东老字号产品，成为运城对外宣传的“金字名片”，“品尝运城味道”跻身来运旅游必选项，品牌辨识度与美誉度同步提升。</p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\">“下一步，我们要立足‘十五五’发展新机遇，深入贯彻市委五届十次全会关于文商融合高质量发展的部署要求。落实‘培育特色文商品牌’部署，深化‘四菜一汤一饼’等品牌建设，推动规模化连锁化发展，开发预包装旅游商品；升级啤酒节、汽车节、美食大赛等主题活动，融入非遗、民俗元素；加强跨区域合作，推出文商融合精品线路，让运城文商品牌走出山西、走向全国。”市商务局相关负责人说。</p>",
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