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	"title":"【记者观察】运城新春文旅爆款密码：以文化赋能 以服务暖心",
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	"publishtime":"2026-03-12 07:06:59",
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	"editor":"李丹阳 校对：徐嘉琳",
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	"content":"<section data-role=\"paragraph\" class=\"_135editor\" id=\"newAircloud_editor_2.0.1\" draggable=\"true\"><p style=\"line-height: 1.75em; margin-bottom: 15px; text-align: center;\"><strong>运城新春文旅爆款密码——</strong></p><p style=\"line-height: 1.75em; margin-bottom: 15px; text-align: center;\"><strong>以文化赋能 以服务暖心</strong></p><p style=\"line-height: 1.75em; margin-bottom: 15px; text-align: center;\"><strong><img src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202509/26/wm_96816047826300331_1e0f036d-2e56-47a9-b79b-cbff18d092db.jpg\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202509/26/wm_96816047826300331_1e0f036d-2e56-47a9-b79b-cbff18d092db.jpg\" data-ratio=\"0.667\" data-w=\"2000\" style=\"max-width: 100%;\"></strong></p></section><section class=\"_135editor\" draggable=\"true\" data-tools=\"135编辑器\" data-id=\"168891\"><section style=\"margin: 10px auto;\"><section style=\"width: 100%;height: 5px;background-color: #e34716;box-sizing:border-box;max-width:100% !important;\" data-width=\"100%\"></section><section style=\" background-color: #fff9ed;padding:10px; box-sizing:border-box;\"><section data-autoskip=\"1\" class=\"135brush\" style=\"text-align: justify;line-height:1.75em;letter-spacing: 1.5px;font-size:14px;color:#333333;background-color: transparent;\"><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\"><span style=\"font-size: 16px;\">累计接待游客446.18万人次，累计门票收入3749.42万元，入境游热度以175%的增速跻身全国第五……马年新春，河东大地张灯结彩，运城用一组滚烫的数据和满城的烟火气，在文旅市场交出了一份令人瞩目的“高分答卷”。</span></p><p style=\"text-indent: 2em; line-height: 1.75em; margin-bottom: 15px; text-align: justify;\"><span style=\"font-size: 16px;\">年味散去，但运城此次春节“大考”的启示值得长久品味。它告诉我们，文旅市场的竞争，归根结底是文化底蕴、创新能力和服务诚意的综合竞争。从文化“破壁”到全城“宠客”，从全域联动到全民受益，运城正在探索一条从短期“网红”走向“长红”的可持续文旅发展之路。</span></p></section></section><section style=\"display: flex;justify-content: space-between;\"><section style=\"flex-shrink: 0;\"><section class=\"assistant\" style=\"width: 40px;margin-top: -12px;box-sizing:border-box;\" data-width=\"40px\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 65.02 34.99\" style=\"display: block;\" xml:space=\"default\"><g id=\"图层_2\" data-name=\"图层 2\"><g id=\"图层_1-2\" data-name=\"图层 1\"><path d=\"M37.43,12.76s-3.91-1.45-2.07-5.71,6.76-2.44,6.76-2.44C44.31,2.12,51.67,1.09,53,7.15s-4.44,5.38-6.32,3.9A1.55,1.55,0,0,1,48,8.25c1.51.53,1.92-.45.31-1.42-3.79-2.63-10,5,2.07,9.57S65,23,65,23c-10.59-5-21.46-3.26-25.5-4.53S37.43,12.76,37.43,12.76ZM23.36,16.49c-4.47-1.31-2.65-5.88.46-6S27,8.31,23.36,7.71c-8.72-2-14.58,16.11,10.53,15.71S65,24.8,65,24.8C42.29,23.4,23.81,34.34,15.58,35s-7.79-8.77-7.79-8.77S-.32,26.38,0,17.41,10.54,8.17,10.54,8.17c2.2-6,14.81-13.16,21.52-3.23S27.83,17.79,23.36,16.49Z\" style=\"fill:#fcdb90;fill-rule:evenodd\"></path></g></g></svg></section></section><section style=\"width: 100%;height: 2px;background: linear-gradient(to right,transparent,#e34716,transparent);box-sizing:border-box;max-width:100% !important;\" data-width=\"100%\"></section><section style=\"flex-shrink: 0;\"><section class=\"assistant\" style=\"width: 40px;margin-top: -12px;box-sizing:border-box;transform: rotateY(180deg);-webkit-transform: rotateY(180deg);-moz-transform: rotateY(180deg);-o-transform: rotateY(180deg);\" data-width=\"40px\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 65.02 34.99\" style=\"display: block;\" xml:space=\"default\"><g id=\"图层_2\" data-name=\"图层 2\"><g id=\"图层_1-2\" data-name=\"图层 1\"><path d=\"M37.43,12.76s-3.91-1.45-2.07-5.71,6.76-2.44,6.76-2.44C44.31,2.12,51.67,1.09,53,7.15s-4.44,5.38-6.32,3.9A1.55,1.55,0,0,1,48,8.25c1.51.53,1.92-.45.31-1.42-3.79-2.63-10,5,2.07,9.57S65,23,65,23c-10.59-5-21.46-3.26-25.5-4.53S37.43,12.76,37.43,12.76ZM23.36,16.49c-4.47-1.31-2.65-5.88.46-6S27,8.31,23.36,7.71c-8.72-2-14.58,16.11,10.53,15.71S65,24.8,65,24.8C42.29,23.4,23.81,34.34,15.58,35s-7.79-8.77-7.79-8.77S-.32,26.38,0,17.41,10.54,8.17,10.54,8.17c2.2-6,14.81-13.16,21.52-3.23S27.83,17.79,23.36,16.49Z\" style=\"fill:#fcdb90;fill-rule:evenodd\"></path></g></g></svg></section></section></section></section></section><section data-role=\"paragraph\" class=\"_135editor\" draggable=\"true\"><p><br></p></section><section class=\"_135editor\" data-tools=\"135编辑器\" data-id=\"168473\" draggable=\"true\"><section style=\"margin: 10px auto; display: flex; justify-content: center;\"><section style=\"display: flex;flex-direction: column;\"><section style=\"box-sizing:border-box;width: 24px;margin-bottom: -15px;margin-left: -11px;z-index: 3;\" data-width=\"24px\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 50.25 46.51\" style=\"display: block;\" xml:space=\"default\"><g id=\"图层_2\" data-name=\"图层 2\"><g id=\"图层_1-2\" data-name=\"图层 1\"><path d=\"M41.16,28.33a9.09,9.09,0,1,1-9.09,9.09A9.09,9.09,0,0,1,41.16,28.33Z\" style=\"fill:#fff;fill-rule:evenodd\"></path><path d=\"M20.63,43.23A27.54,27.54,0,0,1,10,36.37a29.91,29.91,0,0,1-3.66-4.55C.72,23.17.41,12.7,6.23,6.57,13.11-.7,26,.87,35,10.07a29.4,29.4,0,0,1,4.84,6.52,25.84,25.84,0,0,1,3.08,9.65A19,19,0,0,1,42,34.63a14.76,14.76,0,0,1-3.2,5.24\" style=\"fill:none;stroke:#ffcf5d;stroke-width:4px\"></path></g></g></svg></section><section style=\"background-color: #f11a09;border-radius: 7px;box-sizing:border-box;transform: rotateZ(-3deg);-webkit-transform: rotateZ(-3deg);-moz-transform: rotateZ(-3deg);-o-transform: rotateZ(-3deg);\"><section style=\"background-color: #fff4da;border-radius: 7px;padding: 10px 20px;box-sizing:border-box;transform: rotateZ(3deg);-webkit-transform: rotateZ(3deg);-moz-transform: rotateZ(3deg);-o-transform: rotateZ(3deg);\"><section style=\"font-size: 16px;color: #f11a09;text-align: center;\"><strong class=\"135brush\" data-brushtype=\"text\">文化“破壁”：让千年遗产成为可体验的“顶流”</strong></section></section></section></section></section></section><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\"><br></p><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\">运城新春文旅的成功，根本在于抓住了“文化”这一核心优势，通过创新表达，找到了传统文化与现代审美的连接点，让厚重的历史“活”起来、火起来。</p><p style=\"text-align: justify; line-height: 1.75em; margin-bottom: 15px; text-indent: 0em;\"><img src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202602/16/8ca8c1d8-b802-4eea-958c-1ea1b29ce69a.jpeg\" alt=\"图片\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202602/16/8ca8c1d8-b802-4eea-958c-1ea1b29ce69a.jpeg\" data-ratio=\"0.5175925925925926\" data-w=\"1080\" style=\"max-width: 100%;\"></p><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\">当鹳雀楼的梨园唱腔与黄河波涛在央视交相辉映，当永乐宫壁画通过舞剧《永乐未央》在河南春晚惊艳亮相，运城用极具审美的“中式浪漫”和现代的视听语言，将千年文脉转化为可感知、可共鸣的文化产品。这种“文化破壁”效应，直接点燃了游客“为一座楼、一面墙赴一座城”的热情。</p><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 0px;\">从运城盐湖的光影秀，到运城关公故里文化旅游景区的忠义文化巡游，再到牛魔王逍遥谷以西游IP锁定的亲子市场，运城将传统年俗与潮流玩法深度融合，打造出既有文化厚度，又具参与趣味的沉浸式场景，精准击中了游客对深度文化体验和精神归属感的渴求。</p><section data-role=\"paragraph\" class=\"_135editor\" draggable=\"true\"><p><br></p></section><section class=\"_135editor\" data-tools=\"135编辑器\" data-id=\"168473\" draggable=\"true\"><section style=\"margin: 10px auto; display: flex; justify-content: center;\"><section style=\"display: flex;flex-direction: column;\"><section style=\"box-sizing:border-box;width: 24px;margin-bottom: -15px;margin-left: -11px;z-index: 3;\" data-width=\"24px\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 50.25 46.51\" style=\"display: block;\" xml:space=\"default\"><g id=\"图层_2\" data-name=\"图层 2\"><g id=\"图层_1-2\" data-name=\"图层 1\"><path d=\"M41.16,28.33a9.09,9.09,0,1,1-9.09,9.09A9.09,9.09,0,0,1,41.16,28.33Z\" style=\"fill:#fff;fill-rule:evenodd\"></path><path d=\"M20.63,43.23A27.54,27.54,0,0,1,10,36.37a29.91,29.91,0,0,1-3.66-4.55C.72,23.17.41,12.7,6.23,6.57,13.11-.7,26,.87,35,10.07a29.4,29.4,0,0,1,4.84,6.52,25.84,25.84,0,0,1,3.08,9.65A19,19,0,0,1,42,34.63a14.76,14.76,0,0,1-3.2,5.24\" style=\"fill:none;stroke:#ffcf5d;stroke-width:4px\"></path></g></g></svg></section><section style=\"background-color: #f11a09;border-radius: 7px;box-sizing:border-box;transform: rotateZ(-3deg);-webkit-transform: rotateZ(-3deg);-moz-transform: rotateZ(-3deg);-o-transform: rotateZ(-3deg);\"><section style=\"background-color: #fff4da;border-radius: 7px;padding: 10px 20px;box-sizing:border-box;transform: rotateZ(3deg);-webkit-transform: rotateZ(3deg);-moz-transform: rotateZ(3deg);-o-transform: rotateZ(3deg);\"><section style=\"font-size: 16px;color: #f11a09;text-align: center;\"><strong class=\"135brush\" data-brushtype=\"text\">服务“升温”：以“全员宠客”构建城市温度</strong></section></section></section></section></section></section><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\"><br></p><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\">在旅游日益追求体验感的时代，运城的“高分”不仅写在景区，更写在街头巷尾的细节里。全市开启的“全员宠客模式”，是其口碑发酵、从“头回客”变“回头客”的关键。</p><p style=\"text-align: justify; line-height: 1.75em; margin-bottom: 15px; text-indent: 0em;\"><img src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202602/24/wm_2793635949104650_c29f32a8-5eca-4d70-bd53-04c2a32a5e81.jpg\" alt=\"永济牛魔王逍遥谷春节假期人气爆棚(分离图)原图.jpg\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202602/24/wm_2793635949104650_c29f32a8-5eca-4d70-bd53-04c2a32a5e81.jpg\" data-ratio=\"0.5625\" data-w=\"1920\" style=\"max-width: 100%;\"></p><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\">从开通免费“城景通”旅游直通车、机关单位开放停车场，到文旅志愿者坚守在景区车站主动服务，这些实打实的便民举措构筑了游客舒心游玩的基础。在景区一线，暖心故事每天都在上演：工作人员毫不犹豫跳入冰冷湖水为游客打捞手机，为故障车辆紧急充气解燃眉之急……这些细微之处的善意传递，通过游客的口碑和社交媒体传播，形成了强大的“情感共鸣”。</p><p style=\"text-align: justify; line-height: 1.75em; margin-bottom: 15px; text-indent: 0em;\"><img src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202602/17/3f2f73c8-fc24-4722-89de-f8550c6df1b5.jpeg\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202602/17/3f2f73c8-fc24-4722-89de-f8550c6df1b5.jpeg\" data-ratio=\"0.588144726712856\" data-w=\"3897\" style=\"max-width: 100%;\"></p><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\">这些宠客细节，让游客感受到的不仅是风景的优美，更是整座城市的真诚与善意，让运城从一个地理名词，变成了一个充满人情味的“温暖目的地”。</p><section class=\"_135editor\" data-tools=\"135编辑器\" data-id=\"168473\" draggable=\"true\"><section style=\"margin: 10px auto; display: flex; justify-content: center;\"><section style=\"display: flex;flex-direction: column;\"><section style=\"box-sizing:border-box;width: 24px;margin-bottom: -15px;margin-left: -11px;z-index: 3;\" data-width=\"24px\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 50.25 46.51\" style=\"display: block;\" xml:space=\"default\"><g id=\"图层_2\" data-name=\"图层 2\"><g id=\"图层_1-2\" data-name=\"图层 1\"><path d=\"M41.16,28.33a9.09,9.09,0,1,1-9.09,9.09A9.09,9.09,0,0,1,41.16,28.33Z\" style=\"fill:#fff;fill-rule:evenodd\"></path><path d=\"M20.63,43.23A27.54,27.54,0,0,1,10,36.37a29.91,29.91,0,0,1-3.66-4.55C.72,23.17.41,12.7,6.23,6.57,13.11-.7,26,.87,35,10.07a29.4,29.4,0,0,1,4.84,6.52,25.84,25.84,0,0,1,3.08,9.65A19,19,0,0,1,42,34.63a14.76,14.76,0,0,1-3.2,5.24\" style=\"fill:none;stroke:#ffcf5d;stroke-width:4px\"></path></g></g></svg></section><section style=\"background-color: #f11a09;border-radius: 7px;box-sizing:border-box;transform: rotateZ(-3deg);-webkit-transform: rotateZ(-3deg);-moz-transform: rotateZ(-3deg);-o-transform: rotateZ(-3deg);\"><section style=\"background-color: #fff4da;border-radius: 7px;padding: 10px 20px;box-sizing:border-box;transform: rotateZ(3deg);-webkit-transform: rotateZ(3deg);-moz-transform: rotateZ(3deg);-o-transform: rotateZ(3deg);\"><section style=\"font-size: 16px;color: #f11a09;text-align: center;\"><strong class=\"135brush\" data-brushtype=\"text\">产业“共振”：由“流量”向“增量”的高效转化</strong></section></section></section></section></section></section><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\"><br></p><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\">&nbsp; 文旅的爆发力，最终体现在对地方经济和百姓生活的带动上。运城实现了从“人气爆棚”到“消费兴旺”的有效传导，生动诠释了“一业兴、百业旺”的带动效应。</p><p style=\"text-align: justify; line-height: 1.75em; margin-bottom: 15px; text-indent: 0em;\"><img src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202602/24/91c4c293-6cb7-4e95-aeb8-eaea203ef70e.png\" alt=\"图片\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202602/24/91c4c293-6cb7-4e95-aeb8-eaea203ef70e.png\" data-ratio=\"0.6\" data-w=\"1080\" style=\"max-width: 100%;\"></p><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\">景区的火爆直接传导至全产业链：餐馆饭店座无虚席、翻台率持续走高；各县（市、区）酒店、民宿一房难求；非遗文创、闻喜煮饼、稷山麻花等本土特色产品成为热销伴手礼，非遗手艺人在热潮中守住了“老手艺”，更鼓起了“钱袋子”。与此同时，东湖农贸市场变身文旅消费新地标，岚山根·运城印象打造“白日休闲+夜游”全天候场景，特色乡村游颇受青睐。</p><p style=\"text-align: justify; line-height: 1.75em; margin-bottom: 15px; text-indent: 0em;\"><img src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202510/17/wm_98626931417385223_a16ee1ca-7a8c-4547-9e49-ea4a7fcd21ea.jpg\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202510/17/wm_98626931417385223_a16ee1ca-7a8c-4547-9e49-ea4a7fcd21ea.jpg\" data-ratio=\"0.5987278761061947\" data-w=\"3616\" style=\"max-width: 100%;\"></p><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\">这些生动实践让村民在家门口吃上了“旅游饭”，实现了文化传承、经济效益与乡村振兴的多赢。当文旅发展的红利真正惠及每一位商户、每一位村民，他们便自然而然地成为城市形象的维护者和宣传者，为文旅产业的持续发展注入了广泛的内生动力。</p><p style=\"text-align:justify;text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\">记者 荆毅萍</p>",
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