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	"title":"牵手潮流IP 激活青春流量 政策赋能盐湖数智文旅破圈发展",
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	"author":"王洁",
	"editor":"李彤 校对：王转 杨聪丽",
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	"content":"<section data-role=\"paragraph\" style=\"text-align: justify;\" id=\"newAircloud_editor_2.0.1\"><p style=\"text-align: justify; text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\"><strong>运城新闻网讯</strong> 国庆假期，“盐湖论剑・忠义争霸”《英雄杀》线下主题赛在盐湖区火热开赛，数百名青年爱好者与市民齐聚现场，同台竞技、打卡互动。这场兼具国风博弈与潮流趣味的赛事，并非一场单纯的玩家聚会，而是盐湖区牵手腾讯《英雄杀》打造数字文旅融合项目的核心落地活动，也是盐湖区依托政策赋能，推动传统文化拥抱数字潮玩、撬动青年文旅市场的生动实践。</p><p style=\"text-align: center; line-height: 1.75em; margin-bottom: 15px; text-indent: 0em;\"><img src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202610/10/84a0cf7b-6d5a-4cd1-bacf-cafb57bf8695.jpg\" _src=\"https://ycxwoss.newaircloud.com/ycxw/pic/202610/10/84a0cf7b-6d5a-4cd1-bacf-cafb57bf8695.jpg\" nac_w=\"1080\" nac_h=\"608\" draggable=\"false\" data-ratio=\"0.562962962962963\" data-w=\"1080\" style=\"max-width: 100%;\"></p><p style=\"text-align: justify; text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\">《英雄杀》作为国民级国风桌游IP，拥有近3亿注册用户、近600万月活用户，自带庞大的青年流量池。该IP以中华历史人物为核心，其中关羽忠义形象，与盐湖本土关公文化高度契合，为双方跨界合作打下深厚文化根基。盐湖区精准抓住这一契合点，主动联动腾讯，推动线上数字IP走进河东大地，让厚重的盐湖文化借助潮流数字载体实现年轻化破圈传播。</p><p style=\"text-align: justify; text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\">这场跨界合作的背后，是盐湖区委、区政府立足河东历史文化资源，锚定文旅高质量发展目标，持续加码的顶层设计与政策支撑。盐湖区将文旅数字化转型纳入全区重点产业规划，围绕关公忠义、千年池盐、舜帝德孝三大核心文脉，出台文旅创新赋能、数字IP培育、新业态扶持等专项政策，建立文旅创新发展赋能机制，鼓励本地景区、商圈、文化阵地与头部数字平台跨界联动，推动优秀传统文化创造性转化、创新性发展。按照“政策引IP、实景承IP、文化赋IP”思路，盐湖区依托政策统筹资源，把IP流量落到线下实景。整合解州关帝祖庙、舜帝陵等八大核心景区，打造“一景区一主题、一打卡一文化”沉浸式游览体系；配套推出惠民引流政策，10月10日至10月底，面向全国《英雄杀》玩家开放景区门票减免、文旅体验优惠，吸引省外青年游客走进盐湖，把线上流量转化为线下客流与经济增量。同时盐湖区创新构建“文旅+电竞+商圈”三位一体模式，借关公文化旅游节平台，把《英雄杀》IP融入文明市集，设置IP打卡、文化问答等互动项目，补齐传统文旅活动年轻化不足的短板。</p><p style=\"text-align: justify; text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\">下一步，盐湖区将持续优化数智文旅政策体系，深耕“文旅+数字+潮流”赛道，不断丰富青年向文旅业态，推动盐湖文旅摆脱“节热后冷”的短期效应，把文化资源优势转化为产业与品牌优势，打造全域数智文旅发展新格局。（王洁）</p><p style=\"text-align: justify; text-indent: 2em; line-height: 1.75em; margin-bottom: 15px;\"><span style=\"color: rgb(127, 127, 127);\">图片来源：盐湖融媒</span></p></section>",
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